Joshua Bloom was born and raised in Hackney, London, to a Filipino mother and Jewish father. He grew up in a culturally rich area, sandwiched between Hackney's infamous ‘Murder Mile’ and Stamford Hill, home to Europe's largest ultra-Orthodox Jewish community with over 100,000 residents. Much of his early years were spent exploring the local parks and Hackney Marshes nature reserve, where he developed a deep fascination for the flora and fauna, particularly birds. This love for nature naturally led him to pursue studies in Microbiology and Genetics, driven by a desire to comprehend the inner workings of organisms at a fundamental level. Following his university education and a stint in a genetics lab, Joshua embarked on a significant chapter in his life. For two years, he dedicated himself to working at a drug and alcohol rehab clinic in Camden, an area known for its struggles with substance abuse. Reflecting on this period, he often describes it as a "PhD in real life." The experience exposed him to individuals born into tragic circumstances, with little hope for a way out. It also shed light on the shortcomings of mainstream medical approaches to helping the less fortunate, sparking his interest in the potential of psychedelics for treating addiction and PTSD. In the subsequent years, Joshua explored the world extensively, immersing himself in different cultures. He transitioned into freelance photography, focusing mainly on capturing the beauty of nature and landscapes. It was during this time that his curiosity about consciousness deepened, fueled by a couple of near-death experiences and altered states of mind. This journey culminated in the completion of a master's degree in neuroscience and psychology, although he firmly believes that firsthand experience surpasses all. Twelve years ago, Joshua made a significant life change by moving to Switzerland to pursue a career in IT. Although this choice was made for practical reasons, to pursue a career in IT. He also collaborated with charities and NGOs that share a vision for a better future in harmony with nature. Today, he is the creator of "Reality in Bloom," a website and podcast that explores topics ranging from nature and consciousness to reality and psychedelics. In recent years, Joshua has taken up marathon running for its health benefits and stress management. This newfound passion (or mid life crisis as his wife would call it!!) has now brought him to the starting line of one of the "Toughest footrace on earth": The Marathon Des Sables, a grueling 250km race through the Sahara Desert. He eagerly anticipates this mammoth challenge as he prepares to embark on this extraordinary journey later this week.