Episode Summary:
In this episode of the Business of Dance podcast, host James Coons, a senior agent at Bloc Talent Agency, delves into his personal journey and insights into the dance industry. Coons reflects on his transition from a sports-oriented upbringing in Kentucky to discovering his passion for musical theater in high school, leading him to extensive travel with Disney and eventually to a fulfilling career as a dance agent.
Throughout the episode, Coons emphasizes the importance of perseverance and clear decision-making in the casting process, as well as the significance of quality over quantity in agency expansion. He discusses the submission process for dancers, highlighting the need for effective communication and the submission of essential materials like resumes and footage.
Coons also addresses the role of local agents for dancers outside major markets, stressing the importance of careful contract scrutiny and the cultivation of experience before venturing into larger cities. He touches upon industry standards for agent fees and advises young dancers to focus on building relationships within the industry from a young age.
The episode further explores topics such as child talent agencies, the value of college dance programs, and the importance of self-care in maintaining a balanced dance career. Coons encourages dancers to find fulfillment outside of their craft, emphasizing the benefits of travel and diverse life experiences in enhancing artistic expression.
As the episode concludes, Coons expresses gratitude for the opportunity to share his expertise and announces exciting developments within Bloc Talent Agency, showcasing the dynamic and supportive nature of the dance community.

Show notes:

0:03 Dance industry insights with agent James Coons.

1:58 Transitioning from sports to musical theater.

4:02 Passion for theater and dance, transition to casting agent.

7:29 Casting process and agency work.

13:22 Dance representation and marketing materials.

16:42 Dance industry representation and local agents.

19:22 Dance agencies, auditions, and relationships.

25:08 Child talent agencies and auditions.

27:15 Dance career paths and college vs. signing at 18.

30:41 Career paths in the entertainment industry.

37:03 College dance programs and their value.

39:56 Dance agencies and parental involvement.

42:26 Dance career development and self-care with industry expert James.


Biography:
James was born and raised in the small town of Paris, KY, and in 2009 he moved to LA to obtain his BFA in Musical Theatre.
After graduating he worked with Walt Disney Company performing around the world including in Tokyo and Shanghai.
Once back in LA he obtained his Bachelor of Science in Business and worked for Michael Donovan Casting for years and that is where he found his love for being on the other side of the table.
For the past few years he has been building out the commercial and legit departments at Bloc Talent Agency and has a passion for developing emerging talent for the screen and stage.
His other interests include seeing shows, traveling, working with children and just enjoying life.

Website:
https://www.blocagency.com/
Connect on Social Media:
https://www.instagram.com/blocla/
https://www.instagram.com/james_coons/
https://www.facebook.com/james.coons.9