As any Pacific Northwest teen from the ‘90s and early 2000s who carted a Nalgene around campus can tell you: WATER BOTTLE CULTURE IS NOT NEW. As pretty much any Grandpa or Boomer Dad can tell you: NEITHER IS STANLEY. But the demand for Stanley Tumblers (and, just as important, the inflated, often misogynistic conversation around it?) That’s (sorta) new. Like everything we talk about on this show: it’s complicated. For today’s episode, we invited Amanda Mull back to the show to unpack the so-called Stanley Tumbler “obsession,” the relatively novel fascination with hydration, and why every kid has to have a water bottle at school. You might not think there’s that much to talk about when it comes to water bottles, but this one’s a whole lot of fun and as always, Amanda is a font of consumer behavior knowledge. (And make sure to check out Amanda’s first appearance on the pod, exploring why do clothes suck now??)Today's episode is free for everyone! If you like what you hear, join the ranks of paid subscribers. You'll get bonus content, access to the discussion threads, ad-free episodes, and the knowledge that you're supporting an indie pod trying to make its way in the world. If you're already a subscriber-- thank you! Join us in the discussion thread for this episode!Got a question or idea for a future episode? Let us know here. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit culturestudypod.substack.com/subscribe