In this episode of our podcast, we delve into the world of Community-Based Tourism (CBT) with the sustainable tourism consultant Samantha Smits.Samantha shares her journey from academia to entrepreneurship (in the space of a few months), detailing her comprehensive studies and hands-on experience in fostering community-led tourism initiatives. Through her story, we uncover the nuanced balance between reaping the benefits of tourism and mitigating its environmental impacts.Samantha's expertise shines as she explores the transformative power of CBT, highlighting how it empowers communities, preserves cultural heritage, and promotes environmental stewardship.We also tackle the challenging yet crucial conversation about finding harmony between tourism development and environmental conservation, offering insights into sustainable practices that benefit both the planet and its people. For those looking to dive deeper into Samantha's work or connect with her, visit her website at https://smitssustourconsultancy.com/. Join us in this enlightening discussion that bridges the gap between passion, purpose, and the planet.