Sometimes you can look at a collector and just know that they have the gene. And that couldn’t be more true than with today’s guest, Justin Gruenberg. The last name rings through Beverly Hills as his family has been in the business for years and Justin is no exception as his two brands The Keystone and LoupeThis happen to be some of the most influential in the watch industry. As cofounder of both, Justin’s collecting philosophies render right through the ethos behind both platforms. Aside from rarity, he is a “what meets the eye” type of collector and it doesn’t stop at watches. Having grown up going to museums, it was inevitable that his interests wouldn’t align with art and design, of course in true collectors fashion. He’s a tastemaker with a pulse on what’s next for him, not everyone else. So without further adieu, this is Justin Gruenberg, for Collectors Gene Radio.The Keystone - https://thekeystone.com/LoupeThis - https://loupethis.com/Justin's Instagram - https://www.instagram.com/justin.gruenberg/?hl=en