Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. AI and the evolution of search behavior and the SERP have sparked debate about the relevance of topic authority. However, topical authority remains crucial for ranking, building user trust, and connecting with your audience, ultimately positioning our website for long-term SEO success. Today, Tony discusses the power of effective topical authority.Connect With: Tony Pataky LinkedIn // WebsiteThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.