Today's guest is Nir Eyal, an investor, keynote speaker, and author. He writes, gives advice, and teaches about how business, technology, and psychology all work together. He has been a lecturer in marketing at both the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford in the past. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages. He joined us today to talk about his book, ‘Indistractable: How to Control Your Attention and Choose Your Life.’Nir delves into the psychology behind distraction, emphasizing techniques to break free from the pull of urgent and easy tasks and identify the emotions driving these distractions. He shares insights on managing email effectively, making time for family and friends, and transitioning from a to-do list mentality to a time-boxing mentality. We also discuss mastering internal triggers, the concept of ego depletion, and the importance of mindset and self-perception. With practical advice and thought-provoking insights, this episode is a deep dive into understanding and overcoming distractions to achieve true focus and productivity.[07.20] Writing – Starting the conversation, Nir explains how he came to write his book, ‘Indistractable.’ [13.00] Traction – Traction is any action that pulls you towards what you plan to do. [20.20] Motivation – Motivation is all about the desire to escape discomfort. [25.00] Quitting – We discuss the reasons why people quit the things they want to achieve.[29.08] 10-minute rule – Nir explains the 10-minute rule and how we can use it to stay focused. [36.05] Money and time – Money and time are how you understand the values of someone. [43.00] Time and you – You can always make money, but not time because it’s not renewable. [50.00] Emails – Nir talks about the time people waste on emails that they don’t need to be concerned with. [01.00.00] Money at stake – We discuss how money at stake can motivate you to achieve things.ResourcesConnect with NirWebsite - nirandfar.com Twitter - twitter.com/nireyal LinkedIn - linkedin.com/in/nireyalInstagram - instagram.com/neyal99 Indistractable: How to Control Your Attention and Choose Your Life  by Nir Eyalamazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X