On today’s episode of Architectette we welcome Cristina Mazutis. Cristina has a background in graphic design and is the business development manager for Red Elephant, a Texas-based company that focuses on the design and production of architectural signage.

We talk about:
- Cristina’s upbringing in Colombia, her start in graphic design, and how her organizational and management skills helped her grow into her current role
- Why Red Elephant focuses on architectural signage and how they approach partnerships with developers and architects
- The unexpected start of the company- how founder Indu Sanka transitioned from working for Southwest Airlines to opening a signage company 
- Red Elephant's rebranding! We talk about the complexity of rebranding and how the company chose to change its name from FSGS to Red Elephant
- We end by chatting about a few of Cristina’s favorite projects, like Pegasus Park, and all of the considerations that go into making sure a signage project is beautiful, functional, and code compliant


Links:
Red Elephant Website: https://www.fsgsgraphics.com/
Pegasus Park: https://www.fsgsgraphics.com/portfolio/pegasus-park/

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Music by ⁠⁠AlexGrohl⁠⁠ from ⁠⁠Pixabay⁠⁠.

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