Wes and Scott welcome Cameron McEfee, a seasoned creative director whose journey spans GitHub, Sentry.io, and the innovative realm of JavaScript plugins with his creation, GuideGuide. Cameron explores plugin building, iterating on the iconic Octocat for GitHub, and shedding light on the multifaceted roles of a creative director. Show Notes 00:00 Welcome to Syntax! 01:06 Who is Cameron McEfee? 03:00 What does a Creative Director do? 09:47 In a creative and collaborative field, how do you deal with hurt feelings? 12:32 Experiences at GitHub (404/500 pages). 15:35 Who is responsible for all the Octocat variations? GitHub Octodex 17:18 Did you ever get in trouble for using famous IP? 21:07 Working at Sentry.io. 25:08 What is your illustration process? 27:04 What is GuideGuide? GuideGuide Moo Tokenizer/Lexer 33:13 Grid Notation. 36:10 Can ‘good colors’ be calculated, can good design be math’d? 40:46 What was the process of building your own plugin? 43:37 Adding guides with JavaScript APIs. 44:44 Recreating application UIs within plugins. GoodHertz 50:22 How are you architecting these plugins? 52:44 Sick Picks & Shameless Plugs. Sick Picks Cameron: Ember Mug Waterparks Spotify Execute Program Shameless Plugs Cameron: GuideGuide 50% off Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott:X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads