14 min listen
Why the Soundless TikTok Videos Matter
Why the Soundless TikTok Videos Matter
ratings:
Length:
7 minutes
Released:
Mar 13, 2024
Format:
Podcast episode
Description
If you’ve been scrolling TikTok recently and noticed influencers are now dancing to video with no sound, silent disco style? Yeah - that’s actually the fallout of a complicated licensing battle between two giants: TikTok and Universal Music Group. The breakdown of licensing negotiations between these two companies is a fascinating case study for where the music industry is right now in the era of streaming. Nicole explains what happened, and what's at stake for musicians and fans.
Released:
Mar 13, 2024
Format:
Podcast episode
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