37 min listen
Fashion shows: Digital solutions for a new reality
Fashion shows: Digital solutions for a new reality
ratings:
Length:
37 minutes
Released:
Jul 6, 2020
Format:
Podcast episode
Description
In the final episode of season one, we assess the successes and challenges of converting the traditional fashion show format into a digital, viral moment. Christina Fontana, head of Tmall fashion and luxury Europe for Alibaba, describes the elements that created a sense of participation among online viewers of the all-digital Shanghai Fashion Week. Designer Priya Ahluwalia walks us through the process of creating a virtual reality presentation for London Fashion Week. And finally, Susie Lau, a journalist and consultant also known as Susie Bubble, analyses how the purpose of international fashion shows continues to evolve — and why that might be a challenge for Europe’s heritage brands. Hosted on Acast. See acast.com/privacy for more information.
Released:
Jul 6, 2020
Format:
Podcast episode
Titles in the series (8)
Introduction: What the Future Holds for Fashion: Experts weigh in on the key technologies influencing fashion now and in the years ahead. by The Tech Edit by Vogue Business