In this episode, we interview Alex Adam from Boredom Kills Creative, a creative agency based in England. We discuss Alex's background in music and how he transitioned to working with CPG brands. We also explore the value of mascots in branding and building a tribe.
Alex shares insights on the importance of food imagery in packaging and staying ahead of design trends. We talk briefly on the different approaches for e-commerce and retail brands and the importance of understanding the brand's problem and goals. The conversation concludes with a discussion on exploring opportunities at trade shows and Alex's music career