"Advocacy starts with your story, my story, and everyone else's stories. They add up to the big story that we are telling ourselves about the Earth. Over time, our collective stories will guide us to sustainable prosperity and well-being, or to total destruction. But let's not get ahead of ourselves. And the reason I bring up stories so early in the book is because when you're actually doing lobbying, it's the stories that the decision-makers remember. So legislators have said that to me when 'I go to vote on an issue, it's the stories I remember.' It's not the data. It's not the charts and graphs. Those are important, but it's the stories that they remember and that's how they vote on these issues."How do we connect our personal stories to the big story about the environment? How can we motivate corporations and government to not just aim for profit, but include reporting on their environmental risks and impacts in their balance sheets?Sue Inches is an advocate, author, and teacher. She has worked in public policy for over 25 years, serving as the Deputy Director of the State Planning Office, and as a Director at the Maine Department of Marine Resources. She is author of Advocating for the Environment: How to Gather Your Power and Take Action, and teaches college and high school workshops on same. Her consulting work focuses on strategic planning, program development, and environmental campaigns.https://sueinches.comwww.penguinrandomhouse.com/books/670609/advocating-for-the-environment-by-susan-b-incheswww.creativeprocess.infowww.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcast