The Approach To Virtual: Not All Tech Is Created Equal

How To Host The Best Partner Marketing Conference: Today's #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on partner marketing. Partner marketing is a strategic relationship between two ent by #EventIcons

58 min listen

Event Professional Education and Skills with Bradley Cocks: The pandemic put a strain on everyone in the events industry, and it’s pushed some of our longest-serving professionals into other careers or even retirement, leaving a vacuum for other professionals to fill. It’s this need for experienced and knowledgeab by #EventIcons

54 min listen

Talking Nomadic Living, Attendee Education, and Kindness with Ashley Lawson: Ashley Lawson is a big name in the travel meetings and incentives industry. Recently featured on the SITE Global and IMEX Instagram accounts, she’s also been featured closer to home. In a recent Event Brew episode on event inspiration, Deanna named Ashley by #EventIcons

44 min listen

Talking Business, Burnout, and White Space with Jim Kelley: Throughout 2022, we discussed how event professionals could talk business and engage with the C-suite. We also talked about trends we witnessed and expected to see in 2023. That’s why we’ve brought Jim Kelley on today’s episode of the #EventIcons. Jim is by #EventIcons

53 min listen

Designing The Perfect Event Attendee Arrival: Attendee arrival has changed in recent years. Before the pandemic, attendees would have booked hotels and made transportation arrangements in the days or weeks leading up to the event. With online events, they’ve cut that time down to a few minutes, and n by #EventIcons

61 min listen

What Is Event-Led Growth?: The events industry is on the cusp of change. As we exit the pandemic era, companies are looking to understand how they can drive event growth and how events can, in turn, drive growth for their business; that’s why we’ve brought on a special guest for th by #EventIcons

60 min listen

What’s New With C2 Montreal, The Most Innovative Conference: Event planners and organizers are always considering how to push the envelope of event design. But with progress comes risk, the risk of failure. C2 Montreal is an event known for pushing the boundaries of events and inspiring industry-wide progress. #Eve by #EventIcons

59 min listen

What Metrics Should You Use for Attendee Engagement? with Ryan Costello: On the last episode of #EventIcons, Erica Bishaf said, “A lot of organizations put about 60 - 80% of financial risk into one live event.” Unsurprisingly, companies are heavily invested in attendee satisfaction. Often, event planners turn to metrics and en by #EventIcons

60 min listen

The ROI Of Building an Event Community with Erica Bishaf: Community is the hot new buzzword in the events industry, and for a good reason. The ROI of building a community is staggeringly high. A thriving and engaged community can grow your revenue by hundreds of thousands of dollars. That’s why this #EventIcons by #EventIcons

49 min listen

15 Years Of Endless Events - Special #EventIcons Broadcast: Endless Events has recently celebrated its 15th birthday and we’ve decided to mark the occasion by hosting a very special #EventIcons episode in which our listeners could ask us any questions they want about Endless’ past, present, and future. The 15-year by #EventIcons

59 min listen

Event Dos and Don’ts of 2021 With Vaibhav Jain: The #EventIcons podcast is back with a very special guest: Hubilo's CEO Vaibhav Jain. Hubilo is the leading global virtual and hybrid event technology company. Under Vaibhav's leadership, Hubilo has raised over 150 million in less than a year from leading by #EventIcons

38 min listen

Top Event Planning Tips 2022 With Gianna Gaudini: After a month-long break, the #EventIcons podcast is back in all its glory! This week's iconic guest is the knowledgeable Gianna Gaudini, an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google fo by #EventIcons

39 min listen

Strategizing Omicron: Cancel, Postpone, Or Pivot?: It’s been nearly two years since event planners first witnessed mass event cancelations and scrambled to plan virtual events. Since then, we have seen the landscape of the events industry change dramatically. But just as we thought that we were getting th by #EventIcons

40 min listen

The Power Of Human Connection In Events With Ellis Davis!: This week, the #EventIcons podcast comes with a three-day delay, but we’re so excited about this amazing episode that we couldn’t wait any longer to share it with the world! First, let’s get the most exciting part out of the way. Will is joined by a brand by #EventIcons

48 min listen

Technical Production With Isaac Holt!: We’re back today with a very special episode of the #EventIcons podcast. Will’s guest is Isaac Holt, the Master of Technimagic at Endless Events. This week, he put on the shoes of the podcast’s host and did quite an amazing job. Will and the live audience by #EventIcons

33 min listen

The Glorious Evolution Of SXSW With Scott Wilcox!: New week, new guest, new host! #EventIcons is back with a very special episode! Recorded at Event Tech Live, Will had a great conversation about the evolution of SXSW with none other than their former Chief Innovation Officer, Scott Wilcox. Today, Scott h by #EventIcons

46 min listen

Why All Event Organizers Need An Entrepreneurial Spirit with Deanna Nwosu: Do you consider yourself an entrepreneur? Today’s iconic guest, Deanna Nwosu, thinks that all event and meeting planners should nurture an entrepreneurial spirit. She joins Sarah to talk about her vast experience in the events industry, what the future ho by #EventIcons

30 min listen

The Importance of Movement at Events with Lizzy Williamson: When we talk about movement at events, our minds might go to walking around the venue at in-person events or walking to the fridge if we’re attending a virtual experience. But what if we told you that a little movement goes a long way even before or durin by #EventIcons

27 min listen

Deconstructing Covid Compliance with Alan Kleinfeld: Planning a safe event is by no means something that is new in the world of event planners, but it has definitely gained new meaning in the last 18 months. When we think of staying safe and sound at events these days, our minds first go to COVID-compliance by #EventIcons

33 min listen

The Nitty Gritty of Virtual Event Production with Kara Gladish and Sheehan Hubbard: There is only one thing that seems to be certain in these trying times in the events industry: virtual events are here to stay, no matter the state of the pandemic and our personal preferences. And that’s why it’s time to talk about virtual event producti by #EventIcons

39 min listen

Partnering With Small Business for Wicked Awesome Events: The year 2020 has established itself as the year of the pivot in the events industry. Since then, countless #EventIcons guests were brought on the podcast to talk about how they turned their in-person events into virtual ones and the importance of their c by #EventIcons

28 min listen

Building Events that Reflect Actual Human Interactions with Steve Gottlieb: Before the pandemic hit us, we took genuine human interactions at events for granted. Attendees mingled, networked, formed everlasting bonds, and had a great time while doing all of that. As the industry pivoted to virtual events, virtual audience engagem by #EventIcons

34 min listen

Reimagining the Virtual Experience with Banu Kannu!: Last year, the virtual revolution completely transformed the events industry. We shifted our focus from venues to online platforms and brainstormed all kinds of ways to keep the audiences glued to the screens. And even though in-person events are making a by #EventIcons

35 min listen

Down With The Third Party Platform with Saroosh Gull: Event platforms took the events industry by the storm. So much so that they can be considered as the new venues! There's more of them each year and some of them are even attracting huge investments. We've had countless enthusiastic guests talk about them by #EventIcons

32 min listen

The Future of Events and the Inevitable Split In Our Industry with Jason Koop: We don’t mean to beat a dead horse, yet we’re saying it again: the pandemic has drastically changed the events industry and sped up the evolution of virtual and hybrid events. The process is not over, either. On the contrary: we have just begun! The futur by #EventIcons

18 min listen

Health and Wellness in the Events Industry with Johnnie White, Kristin Horstman, & Rachael Riggs: We’ve all been through a lot in this past year. Health and wellness in the events industry have never mattered more than now, which is why today, Sarah welcomes not one, but three iconic guests to share what they’ve worked on since the pandemic started. K by #EventIcons

31 min listen

Evolution of Hybrid Models for the Next Generation Event Attendee with Jim Louderback: This week’s #EventIcons guest is one of the most respected figures in digital media. He has a 20-year history in thought leadership, experiential events, and technology. Got your attention? Read on! This iconic guest has developed integrated digital video by #EventIcons

30 min listen

Marketing a Virtual Event with Kristin Horstman: #EventIcons podcast is all about talking to the cream of the events industry and getting to know what they do, how they do it, and what the current event trends are. Today’s guest is somebody with years of experience and a lot of charisma. Meet Kristin Ho by #EventIcons

30 min listen

Lessons Learned At A Hybrid Event with Kelly Knowlen: Hybrid events are the perfect synergy between virtual and in-person events, but it can be quite challenging for event planners to put them together. That’s why in this week’s episode of #EventIcons, Sarah welcomes Kelly Knowlen to talk about the most impo by #EventIcons

28 min listen

Experimental Virtual Events With AJ Williams!: It's been a while since the industry made a tectonic shift to virtual events, and so far, we have covered the topic from nearly every angle imaginable. From choosing the right platform to delivering the best virtual content, we always first need to think by #EventIcons

23 min listen

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The Approach To Virtual: Not All Tech Is Created Equal

The Approach To Virtual: Not All Tech Is Created Equal

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