(Originally recorded on February 15, 2024 on Earmark Webinars+) Hector and Blake recount a brief history of QuickBooks Desktop vs QuickBooks Online through the end of 2023, the state of Intuit’s current offers and posturing in the market, and where they think QuickBooks is moving into for 2024 and beyond.Chapters(01:11) - Hector's Journey: From Tax Practice to Tech Innovator

(03:16) - A Deep Dive into QuickBooks' Evolution

(07:12) - The Shift to QuickBooks Online and Its Ecosystem

(11:41) - Predicting the Future: QuickBooks Desktop's Demise

(12:08) - QuickBooks Online: Aiming for Total Workflow Control

(14:03) - The Role of AI in Shaping QuickBooks' Future

(16:08) - Intuit's Strategy: Moving Beyond Desktop Versions

(25:21) - The Controversy Around QuickBooks Live Bookkeeping and Tax Services

(30:15) - The Impact of QuickBooks on Accounting Professionals

(31:16) - QuickBooks' Strategy for Tax Services

(33:07) - The Evolution of QuickBooks Live and Assisted Services

(35:14) - The Challenges of Running a Service Business vs. Software Company

(37:22) - Intuit's Strategic Shift Towards Assisted Services

(42:08) - The Future of Accounting: AI and Automation

(48:02) - Listener Questions and Insights on QuickBooks Features

(54:37) - Exploring TurboTax Verified Pro and Its Implications

(57:08) - Closing Remarks and Resources
Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.comEarn CPE for this episode https://app.earmarkcpe.com/?course_id=8b2e537a-e5f6-4c4d-a94f-c93b44000ebaDownload the Earmark CPE App Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.appConnect with Our Guest, Hector Garcia, CPALinkedIn: https://www.linkedin.com/in/hectormgarciacpa/Website: http://www.hectorgarcia.comTwitter: https://twitter.com/qbkaccountingConnect with Blake Oliver, CPALinkedIn: https://www.linkedin.com/in/blaketoliverTwitter: https://twitter.com/blaketoliver/