In this episode of "Served with Andy Roddick," we're joined by the SVP, Head of Tennis Clients at IMG Tennis, who shares his experience of signing an 11-year-old Maria Sharapova and the pivotal role her father played in her career. He discusses how Tiger Woods' career influenced the brand partnership strategy he shaped for Maria Sharapova and the rest of his talent roster. Additionally, Max unveils the story behind signing Chinese sensation Li Na, and how he made Li the first ahtlete in the world to do to Nike what no one else had ever done before. The discussion shifts to Emma Raducanu's sudden rise and the industry's reaction to her US Open victory. Plus, Andy and Jon Wertheim also delve into the GOAT debate, focusing on Novak Djokovic's place in tennis history.Support the showKeep up with us on socials!Instagram: https://www.instagram.com/servedpodcast/X: https://twitter.com/Served_PodcastTikTok: https://www.tiktok.com/@served_podcast?_t=8jZtCnzdAnX&_r=1Watch the Episodes on YouTube https://www.youtube.com/channel/UC0k_--YLuTNuDvq1Dw4zHmw