In this episode, we're inspired by the journey of Beetroot, a Swedish-Ukrainian company founded by students Andreas Flodström and Gustav Henman in 2012. From a humble backpack startup, Beetroot grew into a global tech ecosystem, all while staying true to its roots as a social enterprise. But their story doesn't end there. Amidst conflict in their homeland, Beetroot rose to the challenge, showcasing resilience, compassion, and innovation.