Mimi Ikonn is a serial entrepreneur known for founding Luxy Hair, a DTC hair extension brand, and Intelligent Change, a lifestyle brand promoting mindfulness and gratitude through consumer products. Her inspiring self-made story began with her immigration from Azerbaijan to Canada as a teenager.Taking on the responsibility of financially supporting her family from a young age, Mimi dropped out of college, worked in banking, and took significant risks to pursue her passions and achieve financial independence, with her husband and business partner, Alex Ikonn, by her side.Luxy Hair achieved impressive success, reaching 250,000+ customers in 165+ countries before being acquired by Beauty Industry Group. Currently, Mimi and Alex focus on Intelligent Change, selling over 1,700,000+ copies of their flagship product, The Five Minute Journal.In our interview, Mim shares her captivating life story, from being a college dropout to discovering her passions and starting Luxy Hair with limited resources and industry connections. Her positive energy shines as she discusses overcoming hardships and depression, offering valuable tips for manifesting the life you desire, and promoting meaningful change in both personal and professional spheres.In this episode, we’ll talk to Mimi about:* Mimi's humble beginnings in Baku, Azerbaijan. [03:20]* Mimi's immigration journey to Canada, financially supporting her family at 16. [11:39]* Not going to college, working in a bank, and meeting her future husband. [17:08]* The 4-Hour Workweek" impact on Mimi and Alex's life and business vision. [25:29]* The inspiration behind their first business, Luxy Hair. [27:18]* "The Body Keeps the Score" influence on Mimi's life and traumas [34:35]* Manifesting life and practicing gratitude, Tony Robbins' program. [41:35]* Selling Luxy Hair and creating the 5-Minute Journal by Intelligent Change. [48:39]* Mimi's passion projects and her sustainability advocacy. [54:49]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Mimi:* Intelligent Change Website: https://www.intelligentchange.com/* Intelligent Change Instagram: https://www.instagram.com/intelligentchange/?hl=en* Mimi's Instagram: https://www.instagram.com/mimiikonn/ Hosted on Acast. See acast.com/privacy for more information.