MrBeast (aka Jimmy Donaldson) has more than 300 million total subscribers on YouTube and some of his videos have more viewers than the Super Bowl. He’s opened restaurants. He’s launched his own food company called Feastables. The MrBeast logo is now on the jerseys of the Charlotte Hornets. Also, MrBeast is 25-years-old. This multi-million dollar YouTube media empire? It's based in Greenville, North Carolina of all places. So how did that happen? In this episode, journalist Jeremy Markovich talks to Washington Post tech reporter Drew Harwell about what happens when a big time influencer sets up shop in a small town. To get more stories like this, subscribe to the North Carolina Rabbit Hole, the reader-supported newsletter that powers this podcast. Get a free-if-you-want-it-to-be subscription at ncrabbithole.com.