The metaverse seems to be the hottest thing in technology today. From virtual environments to avatars, our lives are being digitized more and more. Is there even a reason to go outside anymore? Robin Thurston, CEO of Outside Inc., built his entire company around this very question. What's even more interesting is that he is using web3 technology to help get people reacquainted with the great outdoors. In this episode, Ron and Chris chat with Robin about: 
Why Outside decided to create the Outerverse 
How the Outerverse is aimed at getting people outside
What the Outerverse entails (i.e. NFT marketplace, tokens, creator platform)
What this means for the future of outdoor content/outdoor content creators

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Thank you to our sponsors Axonius and Uptycs for bringing this episode to life!
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Guest Bio:
Before joining Outside (previously Pocket Outdoor Media), he ran a consumer genetics company called Helix in Silicon Valley before returning to his home state of Colorado. Prior to Helix, Robin co-founded and built MapMyFitness into one of the world’s largest open fitness tracking platforms. Following the acquisition of MapMyFitness by Under Armour, he joined the innovative sports apparel organization and served as Chief Digital Officer, where he led the overall strategic direction of the company’s Connected Fitness and eCommerce business. 
Robin spent the first ten years of his career building a mutual fund classification and ratings platform at Lipper (a Thomson Reuters Company), as well as a risk and compensation platform at both American Century Investments and Wellington Management. He graduated with a MS in Finance from University of Colorado at Denver and lives with his wife and three children in Boulder, Co. He is a lifelong cyclist who started riding and racing in the early 1980’s.
 
Links:
Stay in touch with Robin Thurston on LinkedIn and Twitter
Visit Outside Inc website 
Visit the Outerverse
Connect with Ron Eddings on LinkedIn and Twitter
Connect with Chris Cochran on LinkedIn and Twitter
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