Are you a one-person company with a lunch-money ad budget?Good News: Time and money are interchangeable. You can always save one by spending more of the other.When money is tight, spend time.(If you don't have any money AND you don't have any time, then you're spending your time on the wrong things.)The key to low-budget advertising is to focus on small groups and individuals.Here are some ways to do it:1. Door-hangers on Doorknobs. If your target is geographically defined, print doorknob-hangers and hang them on doors in your area. Results will be proportionate to the strength of your offer. So make your offer detailed and specific. “Join us for worship this Sunday morning” is less likely to bring visitors to a church than “Single Parent Support Group meets Wednesday nights at 7:00. Childcare provided.” When I was young and in the seamless guttering business, I'd walk yard-to-yard diagramming rooflines on estimate sheets. The homeowner came home to find taped to their door a schematic of their roofline with my detailed bid for what it would cost to install seamless guttering on their home. Worked like magic. COST: Ink, estimate sheets, and shoe leather.2. Flyers under Windshield Wipers. If you need to reach the drivers of a specific type of vehicle, such as pickup trucks, what better way than to walk your doorknob-hanging shoes across parking lots putting flyers under windshield wipers? Yes, you'll occasionally get run out of a parking lot by a security guard in a golf cart and some lonely soul who needs a life will call to complain that you're ruining the environment, but the results are usually worth the hassle.3. Purchased Word-of-Mouth. Ride up and down in the elevators of tall buildings, stand at bus stops, wait at crosswalks or hang around in coffee shops to tell strangers about your business. “Have you heard about _______? It's awesome.” It sounds nuts, I know, but it works. Pay a kid or do it yourself.4. Virtual Showroom. Convert your website to a virtual showroom. Use it as an instantly deliverable, interactive brochure when people call to ask details about your company, your products or your services. “Are you sitting in front of a computer? Good. Now go to BlahBlah.com. Yeah, that's me. Now click the button that says ‘Equipment.' See that second photo?” Think of this website as a place where you sit down to talk with interested prospects. Make sure the virtual showroom is equipped with all the same tools and props as your physical showroom. You'll be shocked what it does for the conversion rate of inquiries.5. Nighttime Silhouettes. You've probably never seen one of these… which means no one else in your town has seen one either. First, locate a tall wall in a part of town that has lots of traffic at night, especially foot traffic. Then arrange with the owner of that building – and the building across the street – to let you install a logo projector. They're effective and cheap. In some situations you can even use an old slide projector to achieve the desired effect.6. T-shirts and Vests. My little ad firm with its 41 offices worldwide was launched in 1978 with a T-shirt advertising a thought-for-the-day recorded on a telephone answering machine. “Take a Break in Your Day. Dial Daybreak. 258-7700.” I could only afford one such printed t-shirt. I wore it a lot. Daybreak evolved into the Monday Morning Memo and a trilogy of bestsellers, then became the foundation upon which Wizard...