BANG. Jeffrey and Bryan Eisenberg's new book hits the shelves of every bookstore in America today. Waiting for Your Cat to Bark?Well, are you?Many of you have heard me speak about society's 40-year pendulum and how we're currently in the middle of a 6-year transition from an Idealistic “Me” society to a more Civic-minded “We” perspective. If you've experienced my 90-minute Time Tunnel presentation, you know how it answers deep, nagging questions while it brings bubbling to the surface a bunch of new ones. This book begins answering the new ones. (Hello to all the new readers who experienced the Time Tunnel in Las Vegas last week. This is the book I told you to pre-order.)This newest hardback from the Eisenbrothers contains much of the latest thought from Wizard Academy. In it, you'll find me quoted a couple of times, along with board member Dr. Richard (Nick) Grant and our resident screen-and-fiction-writing genius, David Freeman. Mostly though, the book is an explanation of why yesterday's successful marketing techniques aren't working anymore, with expert advice about how to get in step with today's finicky, cat-like public.SURPRISE! Packaged inside the cover you'll find an 80-minute video CD that was shot a couple of months ago in Wizard Academy's Tuscan Hall. View it and witness a brutal peer review as America's most forward-thinking marketers from several of the most powerful companies in America grill Jeff and Bryan about the strange new ideas in their book. Would you like to see a one minute and twenty second glimpse of this 80-minute video that comes inside every copy of Waiting for Your Cat to Bark?Buy the book at your local bookstore today. Or order it online.Is fiction more your taste? Did you ever read The Secret Life of Bees? If you liked that book, you'll like The Book Thief by Markus Zusak. The characters are well crafted and the unfolding is intriguingly bizarre, almost Tom Robbins-like. (I won't tell you the identity of the omniscient narrator, but trust me you'll be surprised.) Here's one of the little sidebar comments made by the narrator throughout the book:* * * SOME FACTS ABOUT RUDY STEINER * * *“He was eight months older than Liesel and had bony legs, sharp teeth, gangly blue eyes, and hair the color of lemon. One of six Steiner children, he was permanently hungry. On Himmel Street, he was considered a little crazy. This was on account of an event that was rarely spoken about but widely regarded as ‘The Jesse Owens Incident,' in which he painted himself charcoal black and ran the 100 meters at the local playing field one night.”As long as we're on the subject of literature: Jacob, our 22 year-old younger son, expressed his concern to me last week about the name of the new course I'm teaching at Wizard Academy, Da Vinci and The 40 Answers. “Dad,” he asked, “don't you worry that people will think you're jumping on the Da Vinci Code bandwagon?” I explained to Jake that part of my reasoning behind the course's name was to reclaim the misappropriated identity of Leonardo da Vinci.Yes, I read Dan Brown's book, The Da...