Martyn is a product designer and design academic with 20 years research, teaching and leadership experience and is Director of Manchester School of Art. Interested in the strategic role that design commands in a variety of settings, his research explores the approaches designers use to conceptualise and communicate the future. With broad experience of design as future making, he has presented on this and related topics, nationally and internationally. He is a reviewer for a number of research councils and was appointed as a strategic reviewer for the AHRC in 2017.