David is Pro Vice-Chancellor and Head of Camberwell, Chelsea and Wimbledon colleges. David was previously Dean of Manchester School of Art, at Manchester Metropolitan University. He has an interest in semiotics and has written for a number of design journals and published a number of self-authored books. This includes three editions of ‘Visible Signs: an introduction to Semiotics’, now a key text in the USA and UK, and 'Left to Right: an exploration of the cultural shift from Words to Pictures’.