Auckland based Aimée Ralfini is an artist, design director and the founder of Art Ache.As an artist Aimée works in the digital space, collaborating with other artists to create “campaigns” of their work. Art Ache believes art is the most potent form of communication and artists are the litmus paper of society. It aims to make art and culture part of the everyday conversation and aims to assist intellectual and creative development, for the betterment of the local community and national identity. In this episode we talk about: how she loves to poke the bear; how and why she founded Art Ache;  Aimée's techniques for drawing people into the Auckland art scene and engaging with art; her marketing, writing, presenting, promoting and curating approaches; how she handles the trolls and her art activation campaigns throughout Aotearoa.     https://www.instagram.com/aimee_ralfinihttps://artache.com/Ngā mihi, thanks for listening!See the artist's work on our blog https://www.creativematters.co.nz/blog You can follow us for updates on https://www.instagram.com/creativematterspodcast/ Please rate and review our show to help others find us https://podcasts.apple.com/nz/podcast/creative-matters/id1561034043