Bicycle sharing programs and other alternative forms of transportation are becoming more popular in urban areas, but one thing you don't see is a lot of people wearing helmets. Why? Because bicycle helmets are big, clunky, and no one wants to carry them around.



David Hall and Jordan Klein, Co-Founders of Park and Diamond, thought a lot about this problem after David's sister Rachel was in a bicycle accident and wasn't wearing a helmet. So David and Jordan sought a solution that would enable more people to wear bicycle helmets and re-invented a bicycle helmet from the ground up, using composite materials



The result is a helmet that looks cool, is comfortable, and folds up to the size of a water bottle. And of course, almost everyone carries around a water bottle.



Listen to the episode to hear how these 23 year old entrepreneurs started developing the product as undergraduate students at Virginia Tech, why other companies haven’t come up with a product like this, and a whole lot more.



Want to buy a Park and Diamond helmet? Use the exclusive discount for New York Launch Pod listeners here (not an affiliate link): https://www.indiegogo.com/projects/2417876/x/70846?secret_perk_token=d525a788



More on Park and Diamond: https://www.park-and-diamond.com/