This week on Positive University we have the visionary owner of the Savannah Bananas, Jesse Cole. Jesse has bee disrupting the sports world by prioritizing fun, creating an unforgettable fan experience, and challenging the traditional norms of baseball.  Jesse has been a game-changer in the sports industry. His contagious energy and commitment to fan-first entertainment have propelled the Bananas to the forefront of sports branding. By combining the thrill of baseball with elements of circus-like entertainment, Jesse has redefined the fan experience, attracting major league players and celebrities to participate in their shows. With a 2-million-person waitlist and record-breaking ticket sales, Jesse's vision has not only captivated audiences but has also set a new standard for sports entertainment. His dedication to creating unforgettable moments and his relentless pursuit of fun and excitement have solidified his position as a leader in building a successful sports brand. Find out the key to crafting a sports brand that has captured the hearts and minds of audience's nationwide.