Today’s episode of Leveling Up is a little different as AdSkills Founder Justin Brooke and our host Eric Siu interview each other. Justin has a wealth of experience in the advertising industry, having run an agency for years. In addition to founding AdSkills, he is also known for generating millions of clicks in a day, and his crowning achievement of sourcing 17,000 leads in one day. Tuning in today, you’ll hear about AdSkills, how it is different from other marketing training companies, and how Justin uses book funnels to successfully acquire customers. Justin also provides some practical tips for anyone out there who wants to write a book and use the book funnel method. Eric talks about the concept of seeing life as a video game and discusses what he’s learned through the process of writing and publishing his book Leveling Up. Tune in to hear how he managed to generate $65,000 in book sales in a few hours and also provides a valuable growth hack tip for using Non-Fungible Tokens to grow your email list. 
TIME-STAMPED SHOW NOTES:
[00:41] Justin Brooke, Founder of AdSkills, introduces himself in 30 seconds.
[01:18] Eric Siu introduces himself in 30 seconds.
[02:16] Justin talks about AdSkills; how it is different from other marketing training companies and how the business model works.
[04:23] How Justin uses book funnels to acquire customers.
[05:17] Eric provides some background into self-liquidating offers.
[05:40] Justin explains how he makes a profit using this method and how long it usually takes.
[08:41] In response to coach and consultant pretenders being called out on Clubhouse, Justin explains some of his credentials and achievements that prove his authority in his field. 
[10:57] Justin explains how someone who wants to use the book funnel method can get started.
[12:07] Justin’s favorite marketing tools right now: Zoom, AdEspresso, Revealbot, and Flick.
[13:47] Justin introduces Eric for his podcast audience.
[14:51] Eric talks about the concept of seeing life as a video game and leveling up. 
[15:40] Eric gives a growth hack tip for people building an email list: Non-Fungible Tokens as a giveaway. 
[18:07] What Eric learned in the process of completing his book Leveling Up.
[19:12] How Eric managed to generate $65,000 in book sales in a few hours.
[20:37] The most impactful book Justin’s ever read: The Ultimate Sales Bible.

[21:23] The most impactful book Eric’s ever read: The Hard Thing About Hard Things.

Resources From The Interview:
 

AdSkills 

48 Hour Books 
ShipOffers
Zoom
AdEspresso
Revealbot
Flick
 
Leveling Up
 
Leveling Up Bulk 
 
The Ultimate Sales Bible 
 

The Hard Thing About Hard Things 

Justin Brooke on LinkedIn
Justin Brooke on YouTube
 
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Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram
 
 
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