11 min listen
What To Make Of Apple's Podcast Subscriptions
What To Make Of Apple's Podcast Subscriptions
ratings:
Length:
9 minutes
Released:
Apr 27, 2021
Format:
Podcast episode
Description
In today’s episode, Eric shares his thoughts on Apple’s new Apple Podcasts Subscriptions and analytics feature called Podcast Connect. He explains how one of its features enables podcasters to add different channels for SEO, email, and paid media, among other things, to group or curate episodes. Eric compares this to the membership platform of Supercast and breaks down the pros and cons of each. To find out whether or not Eric will be making use of Apple’s new features and why, tune in today!
TIME-STAMPED SHOW NOTES:
[00:13] An introduction to Apple’s new Apple Podcasts Subscriptions and analytics feature Podcast Connect.
[01:09] How Apple has enhanced their podcast analytics: Stepping things up because they have been losing ground to Spotify.
[01:29] New feature: You can add different channels for SEO, email, paid media, to group or curate episodes.
[01:45] Eric compares Apple Connect to Supercast and breaks down the pros and cons of each:
Apple doesn’t provide much data, Supercast takes a percentage of revenue but gives you more control.
[03:04] Some of the features offered by Apple Podcasts Subscriptions: Exclusive content, ad-free listening, and access to additional content.
[03:57] Why it may make sense to launch a transcription on both.
[04:57] The earning potential from Apple Podcasts Subscriptions.
[05:40] How much the Market School Podcast makes per month on subscriptions.
[06:02] A recap: It has analytics from Apple, a Podcast Next section, and the ability to add subscriptions.
Resources From The Interview:
Apple Podcasts
Podcast Connect
Spotify
Chartable
Supercast
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Eric Siu on Twitter
Learn more about your ad choices. Visit megaphone.fm/adchoices
TIME-STAMPED SHOW NOTES:
[00:13] An introduction to Apple’s new Apple Podcasts Subscriptions and analytics feature Podcast Connect.
[01:09] How Apple has enhanced their podcast analytics: Stepping things up because they have been losing ground to Spotify.
[01:29] New feature: You can add different channels for SEO, email, paid media, to group or curate episodes.
[01:45] Eric compares Apple Connect to Supercast and breaks down the pros and cons of each:
Apple doesn’t provide much data, Supercast takes a percentage of revenue but gives you more control.
[03:04] Some of the features offered by Apple Podcasts Subscriptions: Exclusive content, ad-free listening, and access to additional content.
[03:57] Why it may make sense to launch a transcription on both.
[04:57] The earning potential from Apple Podcasts Subscriptions.
[05:40] How much the Market School Podcast makes per month on subscriptions.
[06:02] A recap: It has analytics from Apple, a Podcast Next section, and the ability to add subscriptions.
Resources From The Interview:
Apple Podcasts
Podcast Connect
Spotify
Chartable
Supercast
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Eric Siu on Twitter
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Apr 27, 2021
Format:
Podcast episode
Titles in the series (100)
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