Hi everyone, today we have Ian Blair who is the CEO of BuildFire, which provides the easiest way to build mobile apps in under five minutes. It’s a no-coding-required app-building platform where people can quickly build their own mobile apps and it works in any industry because every brand can benefit from an app.
Today we're chatting about how BuildFire grew to a seven-figure ARR by using content marketing rather than paid advertising, the main factors that got them there in the very competitive SaaS industry, the reason keyword research is essential, and why you must have a methodology for creating and tracking your content's progress and success.
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