Our head teacher, Fab, introduces you to one of the oldest growth hacks in the book that both qualify leads and encourage conversion.

Create an ebook, guide or deck and sell it to your audience for 99 cents. "Why not give it away for free then?" you may be wondering. It builds credibility, qualifies your audience and shows they are interested in taking further steps with you.

But, if you had a 99-cent ebook going more in-depth about the content you create, they're more likely to buy the book than schedule a call. Once your audience takes action, you can send a follow-up email and offer further help.