Have you heard of the law of propinquity?

This law states that the more time you spend with someone…

The more chances you’ll have to form a strong friendship.

And this is exactly why many Coaches find it easier to close prospects they’ve met at in-person events.

The bond feels entirely different compared to a cold prospect from paid ads.

Especially if you had the chance to meet them several times throughout that event.

Now…

This propinquity is difficult to replicate online.

Sure, someone may watch a 5-minute VSL from you.

Or they may show up to your webinar.

But those strategies don’t allow prospects to spend much more than an hour or so with you.

However…

There is one specific strategy that I’ve found puts the law of propinquity into effect very strongly.

Even if you run your business online.

This strategy does the heavy lifting for you so that when you speak to your prospects…

They already feel like they’ve spent hours and hours with you.

Because they have.

Even if you haven’t physically spoken to them yet.

So what is this strategy?

I’m talking about having your own book.

The reason having your own book is so powerful is because prospects can spend hours reading up on your expertise.

And because of the law of propinquity…

They’ll show up to appointments feeling like they already know, like, and trust you.

And this is exactly what my guest will discuss in today’s 6 Figure Coaches podcast.

Michael DeLon, an Amazon #1 best-selling author, helps business owners and thought leaders use books to land high-paying coaching clients.

And 10 minutes from now…

He’s going to teach you exactly how he uses books to establish himself and his clients as experts.

Even without writing a single word.

Here’s what else you’ll learn when you catch this episode:

— The CTA to avoid on your coaching website and what to use instead 

— Why print books beat ebooks for coaching client acquisition

— The two-part strategy to direct-mail your book to warm leads

— Why Michael gives books away for free (including shipping costs)

— What to consider before you come up with a client-getting book title

— The “endorsed mailing” strategy to establish your credibility as a coach

— What you must add to the first chapter of your book to get readers to trust you

Plus much more, including:

— How to publish a client-getting book without writing a single word

With that being said…

The episode goes live at 1pm PT/4pm ET and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:
— iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215
— Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1
— Stitcher: https://www.stitcher.com/show/1049995
Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.