In this episode, we sit down with Marisa Garza, Founder of KEFI by MG. Fresh out of college as a UT Alum, Marisa found herself navigating the corporate landscape while simultaneously framing uniqueness. KEFI by MG is a unique and fashionable eyewear brand where Marisa fused her passion and profession together to create art for any wearer. The episode also ventures into the foundational aspects of brand-building – from the ideation phase to defining one's purpose and dream customer and the art of crafting a brand that resonates authentically. ??✨


Culminating with a vision for the future, the discussion encourages dreaming big and embracing the challenges as integral steps toward manifesting a brand that is a true reflection of oneself and the pursuit of turning dreams into reality. ?️
We hope you enjoy!

CONNECT WITH FERNANDA!
IG: ⁠@marisagarza26
IG: @kefibymg

foundingfearless@kswelinstitute.org
⁠⁠kswelinstitute.utexas.edu⁠⁠⁠⁠

"Empowering women to lead and encouraging the world to follow while increasing the number of women-owned and women-led businesses"

This podcast is empowered by the Student Board of the Kendra Scott Women's Entrepreneurial Leadership Institute at The University of Texas at Austin.

Co-hosts: ⁠⁠Priscilla Olivarez⁠⁠ & ⁠⁠⁠Sydney Key⁠