A podcast about learning to lead for creativity. I'm talking to some inspiring creative leaders with great stories to share about their 'made not born' leadership journey.Today's guest is Peter Souter, Chairman of TBWA London and a successful writer for stage, screen and radio. Peter is an inspiring, talented and generous creative leader and he brought so much warmth, wit and wisdom to our chat. We talked about the value of coaching, how important it is to embrace difference, and why being a great creative leader is partly about being a fan of other great creative people.I hope our conversation will give you a little fuel for your own made not born journey.