Ep. 6: Pocket Watching

FromThe Blog Era

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Ep. 6: Pocket Watching

FromThe Blog Era

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Length:

60 minutes

Released:

May 17, 2023

Format:

Podcast episode

Description

Hosted on Acast. See acast.com/privacy for more information.

Released:

May 17, 2023

Format:

Podcast episode

Titles in the series (13)

The dynamic story of how complete unknowns built a world free of music industry gatekeepers --the global superstars that it birthed, the kingmakers you've never heard of - and how big buildings and big money snatched back the power. An ItsTheReal Production Hosted on Acast. See acast.com/privacy for more information.

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Ep. 6: Pocket Watching: For years, absent options, artists and bloggers focused on independence. But fuck it! Money! In 2009, it was time to cash in. When Complex started their vertical ad network, NahRight was the first website they even approached. XXL, long in the business of by The Blog Era
60 min listen
Finally...: An ItsTheReal Production by The Blog Era
2 min listen
The Story of A Generation: The Blog Era: The dynamic story of how complete unknowns built a world free of music industry gatekeepers -- the global superstars that it birthed, the kingmakers you've never heard of, and how big buildings and big money snatched back the power. This is The Blog Era. by The Blog Era
3 min listen
Ep. 1: The Ballad of Joe Budden: At the turn of the century, music labels like Def Jam were a superstar-making machine. Around NYC, a high school dropout named Joe Budden put in the work and earned his place at Def Jam as the next big thing. But Joe's downfall as a major label artist wou by The Blog Era
49 min listen
Ep. 2: Top 8 Dead or Alive: In Downtown Manhattan, a small group of friends attracted attention worldwide thanks to MySpace. There was so much talent within this community: Kid Cudi, Teyana Taylor, Wale, the Cool Kids. But it was Mickey Factz who broke out first, once he was posted by The Blog Era
54 min listen
Ep. 4: We Need a Board: In 2008, bloggers - who discovered, posted and leaked records with impunity - built momentum. With the spread of these mp3 websites from big cities to unheard-of regions, power was steadily being seized from the record labels. There was success, copy-cats by The Blog Era
56 min listen
Ep. 3: 10 Dollars and a Dream: What started as a small outlet for eskay to celebrate underground music, in two years became a destination for artists like J. Cole, Wiz Khalifa, Curren$y, Wale, Big Sean and so many others looking for a co-sign outside MTV, Hot97 and XXL Magazine. When N by The Blog Era
59 min listen
Ep. 5: Revenge of the Nerds: Blogs evolved from a gathering place for people looking to waste time into a prime platform for content creators: from early podcasts to sketch comedy to low-budget/high quality music videos. And thanks to those very same blogs, artists figured out just h by The Blog Era
58 min listen
Ep. 6b: I'm on It: If the 2009 XXL Freshman cover was a celebration of the blogs, the 2010 edition was a significant crack in the blogs' foundation. Space had never been a problem on the internet. But now, artists were no longer focused on being one in a million on NahRight by The Blog Era
25 min listen
Ep. 7: To The Moon: No two artists better symbolize success and downfall than Kid Cudi and Charles Hamilton. Massive talents, major deals, mental issues. But their paths after getting on could not be more different. As the culture became less about artist discovery and celeb by The Blog Era
65 min listen
Ep. 9: Fuck a Blog, Dog: Industries spent years laughing at the blogs, ignoring the blogs, fearing the blogs, getting close to the blogs and robbing the blogs. In 2011, a whirlwind of forces would come together to make sure there were no more lifelines. by The Blog Era
71 min listen
Ep. 8: Kick in the Door, Wavin' the 404: By 2010, so many of the bloggers who’d set out to subvert the gatekeepers had become them. Resentment grew: from a new generation of artists, from heavily-financed competition and especially from the labels. More money - spent on building websites, growin by The Blog Era
58 min listen
Ep. 10: Unplugged: The party goes on. And while some in The Blog Era evolved, most died off. Staying true to himself took a toll on eskay. On his family life, finances, physical and mental well-being. On the music he once loved. What happens when it's all too much? We look by The Blog Era
63 min listen

More Episodes from The Blog Era

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Ep. 10: Unplugged: The party goes on. And while some in The Blog Era evolved, most died off. Staying true to himself took a toll on eskay. On his family life, finances, physical and mental well-being. On the music he once loved. What happens when it's all too much? We look by The Blog Era
63 min listen
Ep. 9: Fuck a Blog, Dog: Industries spent years laughing at the blogs, ignoring the blogs, fearing the blogs, getting close to the blogs and robbing the blogs. In 2011, a whirlwind of forces would come together to make sure there were no more lifelines. by The Blog Era
71 min listen
Ep. 8: Kick in the Door, Wavin' the 404: By 2010, so many of the bloggers who’d set out to subvert the gatekeepers had become them. Resentment grew: from a new generation of artists, from heavily-financed competition and especially from the labels. More money - spent on building websites, growin by The Blog Era
58 min listen
Ep. 7: To The Moon: No two artists better symbolize success and downfall than Kid Cudi and Charles Hamilton. Massive talents, major deals, mental issues. But their paths after getting on could not be more different. As the culture became less about artist discovery and celeb by The Blog Era
65 min listen
Ep. 6b: I'm on It: If the 2009 XXL Freshman cover was a celebration of the blogs, the 2010 edition was a significant crack in the blogs' foundation. Space had never been a problem on the internet. But now, artists were no longer focused on being one in a million on NahRight by The Blog Era
25 min listen
Ep. 5: Revenge of the Nerds: Blogs evolved from a gathering place for people looking to waste time into a prime platform for content creators: from early podcasts to sketch comedy to low-budget/high quality music videos. And thanks to those very same blogs, artists figured out just h by The Blog Era
58 min listen
Ep. 4: We Need a Board: In 2008, bloggers - who discovered, posted and leaked records with impunity - built momentum. With the spread of these mp3 websites from big cities to unheard-of regions, power was steadily being seized from the record labels. There was success, copy-cats by The Blog Era
56 min listen
Ep. 3: 10 Dollars and a Dream: What started as a small outlet for eskay to celebrate underground music, in two years became a destination for artists like J. Cole, Wiz Khalifa, Curren$y, Wale, Big Sean and so many others looking for a co-sign outside MTV, Hot97 and XXL Magazine. When N by The Blog Era
59 min listen
Ep. 2: Top 8 Dead or Alive: In Downtown Manhattan, a small group of friends attracted attention worldwide thanks to MySpace. There was so much talent within this community: Kid Cudi, Teyana Taylor, Wale, the Cool Kids. But it was Mickey Factz who broke out first, once he was posted by The Blog Era
54 min listen
Ep. 1: The Ballad of Joe Budden: At the turn of the century, music labels like Def Jam were a superstar-making machine. Around NYC, a high school dropout named Joe Budden put in the work and earned his place at Def Jam as the next big thing. But Joe's downfall as a major label artist wou by The Blog Era
49 min listen
The Story of A Generation: The Blog Era: The dynamic story of how complete unknowns built a world free of music industry gatekeepers -- the global superstars that it birthed, the kingmakers you've never heard of, and how big buildings and big money snatched back the power. This is The Blog Era. by The Blog Era
3 min listen
Finally...: An ItsTheReal Production by The Blog Era
2 min listen

Discover this podcast and so much more

Ep. 6: Pocket Watching

Ep. 6: Pocket Watching

Description

Titles in the series (13)

More Episodes from The Blog Era