You might be familiar with how grocery stores use end caps to trick you into buying more than you planned, but do you know how to protect yourself from the Diderot Effect and things like Eco-washing? In this episode, not only will you learn how marketers have been leveraging behavioral psychology to trick you into spending more, but you’ll also learn ways to practice your version of ethical consumption intentionally so when it’s time to shop, you can be confident that you’re only buying what you need and want.