Branding is Essential! Advice from Fred Cercena of GetAway Vacations

FromThe Vacation Rental Show: How We Grow

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Branding is Essential! Advice from Fred Cercena of GetAway Vacations

FromThe Vacation Rental Show: How We Grow

ratings:

Length:

13 minutes

Released:

Jan 16, 2024

Format:

Podcast episode

Description

Join Lynell Gordon as she chats with Fred Cercena of GetAway Vacations about marketing your vacation rental company in the best way possible.

This episode is sponsored by Streamline.

Released:

Jan 16, 2024

Format:

Podcast episode

Titles in the series (70)

Welcome to How We Grow. Consider this your playbook for all things vacation rental, as we deep-dive into the latest hot topics, technology, and strategies, to help you take your vacation rental business to the next level. Hosted by industry veteran, Lynell Gordon.

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The Evolution and Growth of the Rental Industry with Brandy Canaley: On this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Brandy Canaley, Chief Operating Officer at Roami, to discuss how the rental industry has grown and evolved over the last few years, as well as the freedom that comes with professional independence. by The Vacation Rental Show: How We Grow
25 min listen
Creating a Fanbase and How to Rebrand an Established Business with Tom Goodwin, CEO of Mountain Laurel Chalets: Lynell Gordon and guest Tom Goodwin explore the power of personalization. Through real-life examples, Tom illustrates how to drive engagement and increase customer satisfaction. by The Vacation Rental Show: How We Grow
18 min listen
Why Authenticity is Key with Tyler Hurst, VP of Operations at Utah Vacation Rental Managers Association: In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon and Tyler Hurst take a deep dive into why authenticity is the most important quality to have in the vacation rental business. by The Vacation Rental Show: How We Grow
43 min listen
From Start-Up to Selling the Company - the Ultimate Property Manager Success Story with Mike Harrington, Founder & CEO of Carolina Retreats: Join Lynell Gordon and Mike Harrington as they discuss vacation rental management and how to get started, scale, and eventually sell. by The Vacation Rental Show: How We Grow
35 min listen
Wow Customers and Grow Your Business with Tim Cafferty: Tim Cafferty, President at Sandbridge Blue Realty Services & Outer Banks Blue Realty Services, shares his inspirational story and details how he grew his business from 10 properties to over 1,000 in 5 years. by The Vacation Rental Show: How We Grow
33 min listen
Succeeding as a Property Manager - from Beginner to Seller with Jodi Refosco, Founder of Taylor-Made Deep Creek Vacations & Sales: This week on How We Grow: The Vacation Rental Show, Host Lynell Gordon is joined by Jodi Refosco to discuss the keys to developing every area of your business. by The Vacation Rental Show: How We Grow
46 min listen
How to Run a Successful Boutique Vacation Rental Business with Kellee Daugherty, President and Owner of Daugherty Management & DM Vacations: Join Lynell Gordon and Kellee Daugherty as they delve into the value of private memberships, discuss how to stay profitable amidst seasonality, and discuss strategies to run a successful boutique vacation rental business. by The Vacation Rental Show: How We Grow
24 min listen
Trailer - How We Grow: The Vacation Rental Show hosted by Lynell Gordon: Welcome to How We Grow. Consider this your playbook for all things vacation rental, as we deep-dive into the latest hot topics, technology, and strategies, to help you take your vacation rental business to the next level. Hosted by industry veteran, Lynell Gordon. by The Vacation Rental Show: How We Grow
1 min listen
Get Out of the AirBnB Hole with Alex Husner, Chief Marketing Officer at Casago: Join host Lynell Gordon in this brilliant episode of How We Grow: The Vacation Rental Show, as she’s joined by Alex Husner, Chief Marketing Officer at Casago, to discuss why a brand identity is so important to a vacation rental business, and how to get out of the AirBnB hole so many businesses find themselves in by The Vacation Rental Show: How We Grow
25 min listen
The Misinterpretation of Distribution Channels with Annie Holcombe, Director of Business Development for the US & Canada at Marriott Homes & Villas: Join Lynell Gordon and Annie Holcombe, Director of Business Development for the US & Canada at Marriott Homes & Villas, as they discuss why you shouldn’t rely too much on third-party distribution channels. by The Vacation Rental Show: How We Grow
22 min listen
Why Workplace Culture is So Important with Robin Craigen, Co-Founder & CEO of Moving Mountains: In this episode of How We Grow: The Vacation Rental Show, we’re joined by Robin Craigen, Co-Founder and CEO of Moving Mountains. Together, he and Lynell discuss the importance of workplace culture and how it can have an impact on both your employees and your customers. by The Vacation Rental Show: How We Grow
28 min listen
The Importance of Private Memberships to Short-Term Rental Success with Ed Middlebrooks, Owner at Full Price For Your House: Join Lynell Gordon and Ed Middlebrooks as they take a deep dive into the value of private memberships, discuss short-term rental rules and regulations, and highlight some rental property investing strategies to add to your playbook. by The Vacation Rental Show: How We Grow
20 min listen
Balancing Growth with Service with Tom Stewart, Chief Operating Officer, Resort Realty Outer Banks NC: Join host Lynell Gordon and this week’s guest Tom Stewart on this informative episode of How We Grow: The Vacation Rental Show, as they discuss Tom’s best customer and owner acquisition strategies and how to grow and manage your inventory of properties. by The Vacation Rental Show: How We Grow
51 min listen
Advocacy, Regulations and Real Estate Market Trends With Dru Brown, Managing Partner and Co-Founder at Island Time Hilton Head: Dru Brown explains how he built vacation rental startup Island Time Hilton Head from the ground up and how he was able to achieve significant growth in just three years. by The Vacation Rental Show: How We Grow
28 min listen
Why You Should Spread Your Distribution Channels with Simon Lehmann, Co-Founder and CEO of AJL Atelier: Join Lynell Gordon and Simon Lehmann, Co-Founder and CEO of AJL Atelier, as they discuss why you should always spread your distribution channels, instead of just clinging to one, and why profitability is not to be taken lightly. by The Vacation Rental Show: How We Grow
21 min listen
Why Vacation Rental Businesses Need to Focus on Branding with Brian Olson, President of Northwest Vacation Rental Professionals: Join industry veterans Lynell Gordon and Brian Olson in this insightful episode of How We Grow, as they discuss the inner workings of property management agencies and highlight some key property management strategies to scale your vacation rental business. by The Vacation Rental Show: How We Grow
27 min listen
Surround Yourself With a Network with Travis Wilburn, Co-Founder of Blue Cedar Partners: In this episode of How We Grow: The Vacation Rental Show, we’re joined by Travis Wilburn, Co-Founder of Blue Cedar Partners. Join him and Lynell as they discuss the future of AI in vacation rentals and why you need to surround yourself with a network of others in the industry. by The Vacation Rental Show: How We Grow
26 min listen
How to Increase Your Direct Bookings with Damian Sheridan, Founder and Director of Scale Rentals Show: In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Damian Sheridan, Founder and Director of Scale Rentals Show, to discuss why perfecting the SEO process is so lengthy and important, and why having a website for your business is absolutely necessary. by The Vacation Rental Show: How We Grow
23 min listen
Sustaining Customer and Client Relationships with Roxann Olson, Property Manager at Voyago Vacation Rentals: Join Lynell Gordon and Roxann Olson, Property Manager at Voyago Vacation Rentals, as they discuss why building relationships with property owners is so intrinsically vital, as well as the importance of the customer experience. by The Vacation Rental Show: How We Grow
15 min listen
Pride Yourself on Building Customer Relationships with Caleb Hannon, COO and Founder of Stay Lake Norman: Join Lynell Gordon and Caleb Hannon, COO and Founder of Stay Lake Norman, as they talk all about why they treat their customers like family; the value of taking calculated risks; as well as why you should never undervalue yourself. by The Vacation Rental Show: How We Grow
23 min listen
Can AI Impact the Hospitality World? with Evan Dolgow, Head of Predictive Hospitality at Aidaptive: Join Lynell Gordon and Evan Dolgow as they take a deep dive into how AI and ChatGPT is impacting the way hospitality works, as well as whether or not it’s here to stay for the foreseeable future! by The Vacation Rental Show: How We Grow
14 min listen
Competing on a Disney-Sized Level with Terry Whyte, Owner of Anna Maria Island Beach Rentals: Join Lynell Gordon and Terry Whyte, Owner of Anna Maria Island Beach Rentals, as they delve into why the vacation rental industry needs to keep embracing new technologies, and why making mistakes is the only way to learn. by The Vacation Rental Show: How We Grow
18 min listen
Vacation Rental Marketing: Advice From an Expert with Annie Munro Sloan, Co-Founder & CEO of The Host Co: In this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon and Annie Munro Sloan, Co-Founder & CEO of The Host Co, take a deep dive into some of the best tips for keeping your customers happy and providing them a beautiful experience. by The Vacation Rental Show: How We Grow
20 min listen
Sustaining Relationships in the Rental Business with Claire Reiswerg, Co-Owner and Broker of Sand ‘N Sea Properties: On this episode of How We Grow: The Vacation Rental Show, host Lynell Gordon is joined by Claire Reiswerg, Co-Owner and Broker of Sand 'N Sea Properties, to discuss why relationships are absolutely crucial to your vacation rental business and how to nurture them. by The Vacation Rental Show: How We Grow
20 min listen
Selling the Experience Instead of the Product with Dennis Robinson, Marketing Manager at Midgett Realty: Join Lynell Gordon and Dennis Robinson as they take a deep dive into the intricacies of running a vacation rental business on a beautiful yet secluded island, as well as what tips and tricks could help you do the same! by The Vacation Rental Show: How We Grow
18 min listen
Advocacy is Key with Sharon Walker of Walker Luxury Vacation Rentals: Join host Lynell Gordon and expert guest Sharon Walker, CEO & Owner of Walker Luxury Vacation Rentals, as they discuss Sharon’s passionate advocacy for vacation rentals against governments who are trying to outlaw them, and why you should treat your employees with the utmost appreciation and respect. by The Vacation Rental Show: How We Grow
24 min listen
Back-to-Basics: What Makes the Vacation Rental Industry Special? With Steve Frellick of Yonder: Join Lynell Gordon and Steve Frellick as they delve into the importance of passion in the vacation rental business, the power of optimism, and the not-so-positive changes since the COVID-19 pandemic and the rise of technology. Learn more about the history of the vacation rental industry as Steve highlights the value in maintaining the original roots. by The Vacation Rental Show: How We Grow
21 min listen
Relationships: The Key to Real Growth in the Industry with Fiona Quinn, SVP at AvantStay: Join Lynell Gordon and Fiona Quinn, Senior Vice President at AvantStay, as they delve into why the vacation rental industry is such a wonderful and beautiful one; why property managers need to be more involved with advocacy; and why your relationships within the industry are so vitally important. by The Vacation Rental Show: How We Grow
15 min listen
The Keys to Growth as a Vacation Rental Business with Ryan Dame, Co-Founding Partner at Casago: In this episode of How We Grow: The Vacation Rental Show, we’re joined by Ryan Dame, Co-Founding Partner at Casago. Together, he and Lynell delve into why OTAs are integral to Casago and why growing as a business is something you need to commit to. by The Vacation Rental Show: How We Grow
26 min listen
The Key to Growth: Do What You Love! With Susan Doull, Owner of Commendable Rentals: Join Lynell Gordon and Susan Doull on this episode of How We Grow: The Vacation Rental Show, as they delve into the importance of loving what you do, why fostering relationships with your employees and owners are equally as important, and how the industry differs from country to country! by The Vacation Rental Show: How We Grow
28 min listen

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Beyond Airbnb: Scaling Vacation Rentals in the Middle East with Mahwussh Alam of One Perfect Stay: Join Lynell Gordon and Mahwussh Alam as they explore her early beginnings in Dubai's blossoming Airbnb market, her ambitious vision to scale across the Middle East, and the intricacies of her transformative "Hybrid Model." Delve deep into Mahwussh's expansive digital marketing strategies that reach beyond traditional platforms like Airbnb, underscored by her unwavering commitment to quality in the vacation rental industry. by The Vacation Rental Show: How We Grow
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Getting Started with Franchising with Vickie Storm of iTrip: Join Lynell Gordon as she talks to Vickie Storm, GM and CEO at iTrip, about the franchise model for vacation rentals. by The Vacation Rental Show: How We Grow
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Why Property Managers NEED a Website with Eric Goldreyer of bnbfinder: Join vacation rental industry veteran Lynell Gordon as she talks to Eric Goldreyer, CEO of bnbfinder, about why it is imperative for property managers today to have a direct booking system and website. This episode is sponsored by Streamline. by The Vacation Rental Show: How We Grow
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The Four ‘C’s of Hospitality with Adam Knight of Recreation Vacation Rentals: Join Lynell Gordon as she talks to Adam Knight, Co-Founder and CEO of Recreation Vacation Rentals, about the four ‘C’s of hospitality: cleaning, comfort, communications, and consistency. This episode is sponsored by Streamline. by The Vacation Rental Show: How We Grow
30 min listen
Quarterly Revenue Trends for Vacation Rental Success with Tim Woodward: Join Lynell Gordon on this episode of The Vacation Rental Show: How We Grow as she talks to Tim Woodward, CTO at Local Social, about the current state of the vacation rental market, booking trends for the rest of the year, and how to maximize property revenue in each quarter. This episode is sponsored by Streamline. by The Vacation Rental Show: How We Grow
17 min listen
Driving Innovation and Partnership with Lisa Stinnett of Inhabit: Join Lynell Gordon as she talks to Inhabit’s CEO, Lisa Stinnett, about how the company is revolutionizing the industry through innovative products and solutions. This episode is sponsored by Streamline. by The Vacation Rental Show: How We Grow
21 min listen
Building an Empire Starts With Your People with Jim Bizily of I Love Vacations: Join Lynell Gordon as she talks to Jim Bizily of I Love Vacations about how to build your business around your people. This episode is sponsored by Streamline. by The Vacation Rental Show: How We Grow
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Why EV Charging is a Necessity for Property Managers with Lino Maldonado of BeHome247: Join Lynell Gordon as she talks to Lino Maldonado of BeHome247 about the need for property managers to introduce electric vehicle charging into their infrastructure. This episode is sponsored by Streamline. by The Vacation Rental Show: How We Grow
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Making Every Guest Feel Special with Rachele Hobbs of Hobbs Realty: Join Lynell Gordon as she talks to Rachele Hobbs of Hobbs Realty about how to encourage decades of guest loyalty. This episode is sponsored by Streamline. by The Vacation Rental Show: How We Grow
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A Call to Veto SB280 with Tiffany Edwards of Coletta Consulting LLC: Join Lynell Gordon as she sits down with Tiffany Edwards of Coletta Consulting LLC to call for a veto to Senate Bill 280. by The Vacation Rental Show: How We Grow
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Regulatory Risks Facing Vacation Rentals with Scott Leggat of Inhabit: Join Lynell Gordon as she talks to industry veteran Scott Leggat about the current regulatory landscape and what this means for property managers. This episode is sponsored by Streamline. by The Vacation Rental Show: How We Grow
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The Healing Power of Sharing Experiences with John Suzuki of Finding Better: Join Lynell Gordon as she talks to John Suzuki of Finding Better about the healing power of sharing and overcoming trauma, the importance of setting goals, and fostering inclusivity in the workplace. by The Vacation Rental Show: How We Grow
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Learn to Delegate Before It’s Too Late with Andy Newman of Newman Hospitality: Join Lynell Gordon as she talks to Andy Newman of Newman Hospitality about growing effortlessly through playing and learning to delegate. This episode is sponsored by Streamline. by The Vacation Rental Show: How We Grow
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Strong Communities: The Key to Growth with Jodi Cleer of I Love Vacations: Join Lynell Gordon as she talks to Jodi Cleer of I Love Vacations about how to manage fast-paced growth. This episode is sponsored by Streamline. by The Vacation Rental Show: How We Grow
20 min listen
Define Your Growth Goal with Alex Zemianek of JZ Vacation Rentals: Join Lynell Gordon as she talks to Alex Zemianek of JZ Vacation Rentals about the key to sustainable growth. This episode is sponsored by Streamline. by The Vacation Rental Show: How We Grow
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Why Change, Self-Empowerment, and Curiosity are Crucial to Growth with John Suzuki: Join Lynell Gordon as she talks to John Suzuki of Finding Better about how to grow both professionally and personally through curiosity, self-empowerment, and being open to new ideas. by The Vacation Rental Show: How We Grow
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Branding is Essential! Advice from Fred Cercena of GetAway Vacations

Branding is Essential! Advice from Fred Cercena of GetAway Vacations

Description

Titles in the series (70)

More Episodes from The Vacation Rental Show: How We Grow

Related podcast episodes