We're back! After a much needed break over the holidays, we're returning with this banger of an episode with Peter Jenkins, albeit a little later than planned! In this third and final episode in Peter's run as our quarterly co-host, we discuss the brand of safety; what's wrong with the contemporary brands of safety? What can we do about it? We talk about the commercial agendas within safety, the role of the consumer, the educational institutes, the awarding and accreditation bodies in branding safety. A massive thank you to Peter for hosting Rebranding Safety for the past quarter - it's been a blast. If you haven't already, go check out the previous two episodes linked below, they won't disappoint. And no, Peter still hasn't told me what his mysterious middle name is...... Enjoy.