This week Roz is joined in the studio by Dr David Bek,  who is a reader in sustainable economics based at the Research Centre for Business in society at Coventry University, which is in the UK. David has extensive experience undertaking research into sustainability within horticultural supply chains, especially cut flowers. Key points we discuss in today's episode include:David’s journey into cut flowers. How to be open to whatever your journey takes you. Where did his interest in supply chains come from? What is the impact of our choices within the supply chain? What’s happening in the world of flowers. Florists don’t know about sustainability, they do not know any different. Why is it so hard to get the message out about sustainable products? What’s the impact of globalisation on the flower industry? What is the biggest driver of the British flower market? The buzz from people who are trying to make a difference in the flower industryThe importance of getting the word out about sustainable forestry. If you were on a desert island, who would you want with you? What’s going on in the world of agriculture. David Bek Resource Links:Twitter: DavidBek@DaveDBRSLinkedIn: https://www.linkedin.com/in/david-bek-13545b1a/Youtube: https://studio.youtube.com/channel/UC42Ho1eiWS6B1thJicijUHg/content/playlistsWebsite: https://sustainableflowers.coventry.domains/ New Catalogue Out Now, Oct 23, https://plantsofdistinction.co.uk  use the code CUTFLOWER30 for 30% off your order. This podcast episode is sponsored by First Tunnels, leaders in domestic and commercial product tunnels. A polytunnel is an amazing protective environment for plants, vegetables and flowers, extending any growing season, whether you're growing for pleasure or commercially.  Whether you go for a small or a large tunnel, you can be assured of the same high quality product from First Tunnels, poly tunnels.  Do pop over to their website and take a look at their range A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub Lots of free resources on our website: www.thecutflowercollective.co.uk Instagram: https://www.instagram.com/fieldgateflowers Facebook Groups Cut Flower Farming - Growth and Profit in your business https://www.facebook.com/groups/449543639411874 Learn With The Cut Flower Collective https://www.facebook.com/groups/learnwiththecutflowercollective