Listen in as we discuss the impressive ripple effect Lionel Messi's move to Inter Miami has had on US soccer, and MLS in particular. In what has been dubbed the 'Messi Effect', the Argentine's first match with Inter Miami triggered a massive surge in MLS season pass sign-ups, with over 110,000 new US subscribers on July 21st.The Messi phenomenon is not only reshaping soccer viewership but is also attracting top European stars drawn by Messi's success and a lifestyle that affords privacy and anonymity. Hear us explore the significance of these shifts and what they mean for the future of US soccer.We also touch on Messi's personal jersey-swapping ritual and reveal this constant maneuvering and deal-making process. We share stories of the first players to receive a Leo Messi shirt from his time at Inter Miami and those not so fortunate.In a fun detour, we share British heavyweight boxer Anthony Joshua's wish to see Messi and Cristiano Ronaldo face off in a boxing match.Finally, we highlight Messi's wife, Antonella Aracuzzo's, red carpet appearance at a Tiffany Company event in Mexico, a moment that stole the limelight and garnered attention from her husband and Georgina Rodriguez, partner of Cristiano Ronaldo. Tune in for an episode packed with all things Messi!This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5932863/advertisement