Tom Viertel has produced a wide range of plays and musicals on and off Broadway, in London and on tour for over 30 years, including Hairspray, The Producers, A Little Night Music, The Encounter, Young Frankenstein, Little Shop of Horrors, The Weir, The Sound of Music, Smokey Joe’s Café, Driving Miss Daisy, and many others. He is a member of the Board of Governors, Government Relations, and Tony Management Committees of The Broadway League and a Trustee of the Equity-League Pension Funds. With his partners, Richard Frankel, Steve Baruch, and Marc Routh, he owns Feinstein’s/54 Below, Broadway’s Supper Club. He is the Executive Director of the Commercial Theater Institute, which provides a comprehensive curriculum in producing for Broadway. 

We talked about how producing has changed over the years as well as:

What’s wrong with Off Broadway today? And can it be fixed?

How to learn from the shows that don’t work.

The most important skill a Broadway Producer must have.

The advantages of taking small investors and how he built his database.

What real estate and Broadway producing have in common.


This week's episode is brought to you by Broadway Roulette, the fun and easy way to see a Broadway show. You pick the day and eliminate up to 6 shows you've already seen or don't want to see. Then they send you to a surprise show that fits your criteria. Check it out at: www.broadwayroulette.com.

Keep up with me: @KenDavenportBway
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