In this episode, Bryan Fields @bryanfields24 and Kellan Finney @Kellan_Finney sit down with Laura Eisman and Allison Krongard, co-founders of cannabinoid brand Her Highness, to discuss… How to tailor your branding and packaging to appeal to your target demographic (for Her Highness, that’s women) How two successful entrepreneurs’ prior ventures set them up for success in the cannabis space Why they’re excited for the New York market and which location is next on their radar The future of Her Highness…and everything you could ever want to know about creating a successful brand in the overflowing cannabinoid space. As always, let us know what you think, and if you have any questions about what we discussed, email us at bryan@8threv.com.About Her Highness:Her Highness is the premier purveyors of female-forward cannabis couture – products and potions inspired by and engineered by women. They design and deliver experiences that elevate and celebrate women.herhighness.comherhighnesscbd.comTwitter: @herhighnessnyc--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app