Episode 1
De-risking Ideas - Jehan Cowan, Product Designer, Duo

Episode length: 13 minutes
Jehan talks to Principled about how designers have the innate ability to turn ambiguity into clarity by visualizing progressing ideas. This process ‘de-risks’ ideas and helps a business make better decisions about which ideas to pursue with minimal investment of time and resources.

The designer’s craft can help paint a strategic roadmap with a clear path forward. However, designers must be ok with putting forth something that is wrong, as sometimes it’s the best way to move forward.
Episode Transcript: https://cisco.box.com/s/76vk9bs8zaa1fefxm20i3ww5bzzwskc9