Episode 3 
Killing Tech Debt - Ryan Glover, Leader, UI/UX Engineering
Episode length: 12 minutes
Principled talks to Ryan about how he and his team are redesigning the interface and taxonomy of Secure Endpoint to make it extraordinarily simple for the user to know exactly what’s possible to do with the product. The team reduced ‘tech debt,’ by creating common templates, taxonomy, and nomenclature to drive stickiness and adoption.
0:44 Jeetu talks about simplicity being the ultimate form of sophistication.
Key Moments

1:57 How product principles are guardrails for how teams do their work. 
2:50 Why you won’t be successful unless you align around customer. 
4:09 Strategies to get to know the end-user. 

5:11 Unifying design through the Magnetic Design system.

6:56 Aligning on product language and taxonomy.

7:57 The danger of focusing on the competition versus the user.

10:32 It doesn’t always have to be pretty, the case of Craig’s list.
Episode Transcript: https://cisco.box.com/s/sxbiz7ccdw5cetx9zukqnsbpy7rfshpv