Happy New Year! And welcome to the 9th year of Real Estate News for Investors. I'm Kathy Fettke, and I want to take this moment to thank you for being a loyal listener. And a shout out to some of our very kind recent reviews. Thanks Chris W Ball for saying this show  "is the most relevant, factual and considerate real estate information I get all week." and to Johnny Mously who said, "Love the news. The podcast gets to the current points. I admire her unbiased opinions. This show needs to be on autoplay every week." I appreciate that and yes, back when I worked at CNN, Fox and ABC, we were absolutely not allowed to have bias. We were required to present both sides of any story. Those were the days! Anyway, as we head into 2024, I wanted to share some exciting news on new technologies that can help drive your real estate business to greater success. As daunting as learning new technologies may seem to some of us, according to JLL.com, the real estate industry is going through a massive digital transformation, and that accepting the integration of these technologies into our lives and businesses will be fundamental to our success. So with that, let’s take a look at a few highlights of this report...   ...Artificial intelligence and Generative AI are expected to have the biggest impact, although they are the least understood of all the new technologies. So there will be a learning curve!    JLL suggests that you have an adoption strategy that is realistic. That will involve assessing the tech you currently have in place and laying out clear, actionable goals to get all the new tech working for you. If you want to dive into this further, you should check out this report. You’ll find a link in the show notes at newsforinvestors.com.   I also encourage you to sign up as a RealWealth member to learn more about the real estate business. It’s free to join and just takes a few minutes. Also, please remember to subscribe to this podcast, and leave a review!   Thanks for listening! I wish you a very prosperous and tech-enabled new year! Kathy Fettke   1 - https://www.us.jll.com/content/dam/jll-com/documents/pdf/research/global/jll-technology-as-a-value-driver-for-real-estate.pdf