When I lived in Naples, I got the chance to network with Robert Bettinardi. Over the years he has built a household name in Bettinardi Golf, and is producing some of the finest putters on the market. To learn more about this illustrious brand, I invited his son Sam to come on the show.  On this episode of The Wednesday Match Play Podcast you will learn more about their putters, their fitting process and what their plans are for the PGA Merchandise Show. Sam also talks about their brand ambassadors, their pricing model and tells the story of the Widow Maker, a custom putter they made for a dear friend of mine living in SW Florida. Sam also talks about the LPGA and PGA TOUR players using their putters.