Ralph Dunning started Dunning Golf in Hawaii and has turned this apparel company into a household name. They are a small company but have PGA TOUR players like Jason Dufner and Kevin Kisner wearing the product. Remember when Mike Weir won The Masters? He was wearing Dunning! The company also has a great relationship with Troon and Tiburón Golf Club at The Ritz-Carlton Golf Resort, Naples, a place near and dear to me.  On this episode of The Wednesday Match Play you will meet Chris Frame, brand manager, and learn more about the company, their social media strategy, their connection to Maui Jim and their plans for the 2020 PGA Merchandise Show. Chris also talks about their new alignment stick and the branding possibilities with such a simple product. This was a fun episode and I enjoyed learning more about this brand. Let's jump into it. Or, as my good friend Chuck likes to say, let's tee off.