The golf ball market is a competitive place. Some golfers play Titleist while others prefer TaylorMade or Callaway. After having Dean Snell on the show, I've been playing the Snell Golf ball. Don't forget about VICE Golf balls and Mizuno has a new ball out, too. You can't forget about the guys over at OnCore Golf.    On this episode of The Wednesday Match Play Podcast you will meet Steve Coulton, co-founder of OnCore Golf. They use a direct to consumer model and are selling more than just golf balls. They have hats, golf towels and golf bags, too. The golf ball has been getting a lot of press lately, and for good reason. On this episode Steve talks about the ball, the technology they are using, their business model, their thoughts on golf ball fitting and what's next for this small company. The golf ball has been featured on the Golf Digest Hot List, so you know it's the real deal. This was a fun episode and I enjoyed having Steve on the show. Let's jump into it.