Alex and Kevin welcome Madison Utendahl and Tori Baisden from Utendahl Creative: a Black founded, female led, anti-trend design studio who believes that stories are data with a soul. Madison, the Founder, and Tori, Partner and Creative Director, talk about meeting at the Museum of Ice Cream, starting a studio, and fundamentally changing the way creatives work. We also talk about their newest project Good Eat'n, a collaboration with GoPuff and Chris Paul. Enjoy!https://utendahlcreative.com/ IG: @utendahlcreativeGood Eat’nhttps://thedieline.com/blog/2022/9/14/chris-paul-and-gopuff-launch-plant-based-snack-good-eatn-with-design-from-utendahl-creative