Modern entrepreneurship demands conscious leadership. In the latest episode of "The Conscious Entrepreneur," host Alex Raymond sits down with Julie Penner, a seasoned startup coach and investor who has worked with over a hundred early-stage companies. Together, they discuss the evolving role of founders and the new expectations they face. Julie shares her insights on a range of “startup killer” dysfunctions, from focusing on culture too late, failure to delegate responsibilities, to co-founder conflicts and more. She emphasizes the value of self-awareness for founders, noting its role in attracting and retaining top talent and building successful companies. Creating positive company culture is crucial for early-state companies, and it brings major benefits in the long run. Julie provides actionable advice based on real-world situations. She also provides great advice for start-up founders around accelerator programs - what to look out for and how they can accelerate your company.
 
Key Takeaways:
The role of the entrepreneur is evolving, and conscious leadership is becoming increasingly important for attracting top talent and building a successful company.
It is crucial for entrepreneurs to do their own personal work and be aware of their impact on others in order to create a positive company culture.
Many VCs are not actively evolving their behaviors and expectations, and often only recommend founders to get a coach without addressing deeper issues.
Ineffective management of co-founder conflict can be a major obstacle for startups, and it is important to practice disagreement and have tools for effective communication and resolution.
Building a strong co-founder relationship requires trust, open communication, and the ability to repair and learn from mistakes.

 
Quotes:
"I think our tolerance for leaders that aren't aware of how they're coming across and aren't aware of their impact on others is decreasing." (04:13| Julie Penner )
"If you want to build a great company, you have to attract great people. And if you want to have great people, you have to treat them well. And to treat them well, you have to understand how you're impacting them. And that starts with your own work." (04:54 | Julie Penner) 
"The worst thing that can happen is building a company that you end up hating that's successful." (07:23 | Julie Penner)
"So you as a founder, who you are, your shadows - you are the limiting factor on the success of this business." (17:04 | Julie Penner) 
“My working definition of a conscious entrepreneur is someone who's aware of their own patterns of thought, actions, and behaviors, as well as at a minimum being curious, if not aware of how their impact is on others. And, this path of building companies, if you think about it for a while, can be a spiritual path.” (52:42 | Julie Penner)

 
Links:
Connect with Julie Penner:
LinkedIn: https://www.linkedin.com/in/juliepenner/
Website: https://soulofstartups.com/
 
Connect with Alex Raymond:
LinkedIn: https://www.linkedin.com/in/afraymond/
Website: https://consciousentrepreneur.us/


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